Justice Revival

Recently we had the oppor­tu­nity to work on a project that required a lot of inge­nu­ity and cre­ativ­ity on a short turn around. The project was a short pro­mo­tional spot, pri­mar­ily for the web, which was cre­ated for a revival held in Dal­las to help pro­mote an orga­ni­za­tion called SoJourn­ers which strives to give back to the com­mu­nity by build­ing homes for the home­less and mak­ing sure that chil­dren get the edu­ca­tion that they need.

The inspi­ra­tion for the piece came from the fact that home­less peo­ple live very trans­par­ent lives, pretty much open to the pub­lic for all to see. So, the spot was cre­ated entirely on printed trans­paren­cies and then filmed. The first thing that was needed was a make shift light table, which was crafted from what is nor­mally a meet­ing table. With some sim­ple lights from a hard­ware store, some tape, a trash bag and some draft­ing vel­lum we were ready to roll. The entire spot was shot on a Nikon D5000 which records 1280x720 at 24 fps. A 90mm macro lens was used to cre­ate a very nice depth of field and the entire thing was shot in cam­era. The only post pro­duc­tion that was done was a lit­tle bit of color cor­rec­tion. Check out some behind the scenes images and the edited web spot below and be sure and head over to www.justicerevival.org to learn more about the event.

Co-Produced and Directed by: Jonathan Bostic
Con­tracted By: It Looks Good.
Pho­tog­ra­phy credit: Trevor DeVage.

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