CMT/Sears Black Friday Promo
December 2, 2009
Contracted by CMT.
This spot was created on a very short timeline, but every project I work on goes through a vigorous creative process no matter how soon the deadline is. Here's a quick inside peek at some of the steps behind the process. First there are sketches.
Then animation boards were created.
Then a short animatic and finally the animation. Below are several still frames from the final product from above.
Posted in: 30 Seconds / Broadcast / Front Page / Promotional Spot
2 Comments
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rob hindley
Dec 14, 2009, 22:31
ah...the measure of a great MGD
simple typography and slick animation
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JP Roberts
Dec 2, 2009, 14:19
Great work as always Justin! Looks awesome!