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	<title>JustinMcClure.tv &#187; 30 Seconds</title>
	<atom:link href="http://www.justinmcclure.tv/category/30-seconds/feed" rel="self" type="application/rss+xml" />
	<link>http://www.justinmcclure.tv</link>
	<description>Personal Portfolio of Justin McClure</description>
	<lastBuildDate>Thu, 29 Jul 2010 18:55:10 +0000</lastBuildDate>
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		<title>Butler Community College</title>
		<link>http://www.justinmcclure.tv/front-page/butler-community-college</link>
		<comments>http://www.justinmcclure.tv/front-page/butler-community-college#comments</comments>
		<pubDate>Thu, 29 Jul 2010 18:21:40 +0000</pubDate>
		<dc:creator>justin</dc:creator>
				<category><![CDATA[30 Seconds]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Promotional Spot]]></category>
		<category><![CDATA[After]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Butler]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[College]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Effects]]></category>
		<category><![CDATA[Frame]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[Mograph]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[Stop]]></category>

		<guid isPermaLink="false">http://www.justinmcclure.tv/?p=1350</guid>
		<description><![CDATA[We recently wrapped an amazing broadcast spot for Butler Community College. By combining stop motion and hand-drawn illustration we were able to develop a truly unique spot that everyone involved with is very proud of. It was shot on a Canon 7D, using the incredibly effecient 8 fps continuous shot setting. We handled all of [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><object classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="640" height="496" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="autoplay" value="false" /><param name="scale" value="tofit" /><param name="src" value="/videos/JMTV_BCC_Change.mov" /><embed type="video/quicktime" width="640" height="496" src="/videos/JMTV_BCC_Change.mov" scale="tofit" autoplay="false"></embed></object></p>
<p>We recently wrapped an amazing broadcast spot for Butler Community College. By combining stop motion and hand-drawn illustration we were able to develop a truly unique spot that everyone involved with is very proud of. It was shot on a <a href="http://www.usa.canon.com/cusa/consumer/products/cameras/slr_cameras/eos_7d" target="_blank">Canon 7D</a>, using the incredibly effecient 8 fps continuous shot setting. We handled all of the shooting, editing and post-production for the spot in-house.</p>
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		<item>
		<title>The Game of Life</title>
		<link>http://www.justinmcclure.tv/front-page/the-game-of-life</link>
		<comments>http://www.justinmcclure.tv/front-page/the-game-of-life#comments</comments>
		<pubDate>Thu, 29 Jul 2010 18:14:46 +0000</pubDate>
		<dc:creator>justin</dc:creator>
				<category><![CDATA[30 Seconds]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[After]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[EA]]></category>
		<category><![CDATA[Effects]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[Tracking]]></category>

		<guid isPermaLink="false">http://www.justinmcclure.tv/?p=1344</guid>
		<description><![CDATA[Contracted by Creative Asylum. Life's not a game, unless of course you’ve downloaded the new Game of Life app for the iPhone and iPod Touch. I had the chance to work with Creative Asylum to create a commercial for the new Game of LIFE app developed by the folks at EA/Hasbro. The spot was designed [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><object classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="640" height="382" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="autoplay" value="false" /><param name="scale" value="tofit" /><param name="src" value="/videos/JMTV_EA_Life.mov" /><embed type="video/quicktime" width="640" height="382" src="/videos/JMTV_EA_Life.mov" scale="tofit" autoplay="false"></embed></object></p>
<p>Contracted by <a title="Creative Asylum" href="http://www.creativeasylum.com/" target="_blank">Creative Asylum</a>.</p>
<p>Life's not a game, unless of course you’ve downloaded the new Game of Life app for the iPhone and iPod Touch. I had the chance to work with Creative Asylum to create a commercial for the new Game of LIFE app developed by the folks at <a href="http://www.ea.com/hasbro" target="_blank">EA/Hasbro</a>. The spot was designed with an Apple-esque feel in which the iPhone was passed from hand to hand while the game was being played. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Caprica Promo Titles</title>
		<link>http://www.justinmcclure.tv/front-page/caprica-promo</link>
		<comments>http://www.justinmcclure.tv/front-page/caprica-promo#comments</comments>
		<pubDate>Thu, 25 Feb 2010 22:22:27 +0000</pubDate>
		<dc:creator>justin</dc:creator>
				<category><![CDATA[30 Seconds]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Caprica]]></category>
		<category><![CDATA[Channel]]></category>
		<category><![CDATA[Fi]]></category>
		<category><![CDATA[Promo]]></category>
		<category><![CDATA[Sci]]></category>
		<category><![CDATA[SyFy]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.justinmcclure.tv/?p=1277</guid>
		<description><![CDATA[Contracted by SyFy.]]></description>
			<content:encoded><![CDATA[<p>Contracted by <a title="SyFy" href="http://www.syfy.com" target="_blank">SyFy</a>.</p>
<p><img class="aligncenter size-full wp-image-1278" title="JustinMcCluretv_Caprica_Post01" src="http://www.justinmcclure.tv/wp-content/uploads/2010/02/JustinMcCluretv_Caprica_Post01.jpg" alt="" width="890" height="249" /></p>
<p><img class="aligncenter size-full wp-image-1278" title="JustinMcCluretv_Caprica_Post02" src="http://www.justinmcclure.tv/wp-content/uploads/2010/02/JustinMcCluretv_Caprica_Post02.jpg" alt="" width="890" height="249" /></p>
<p><img class="aligncenter size-full wp-image-1278" title="JustinMcCluretv_Caprica_Post03" src="http://www.justinmcclure.tv/wp-content/uploads/2010/02/JustinMcCluretv_Caprica_Post03.jpg" alt="" width="890" height="249" /></p>
<p><img class="aligncenter size-full wp-image-1278" title="JustinMcCluretv_Caprica_Post04" src="http://www.justinmcclure.tv/wp-content/uploads/2010/02/JustinMcCluretv_Caprica_Post04.jpg" alt="" width="890" height="249" /></p>
<p><img class="aligncenter size-full wp-image-1278" title="JustinMcCluretv_Caprica_Post05" src="http://www.justinmcclure.tv/wp-content/uploads/2010/02/JustinMcCluretv_Caprica_Post05.jpg" alt="" width="890" height="249" /></p>
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		<item>
		<title>CMT/Sears Black Friday Promo</title>
		<link>http://www.justinmcclure.tv/front-page/cmtsears-black-friday-promo</link>
		<comments>http://www.justinmcclure.tv/front-page/cmtsears-black-friday-promo#comments</comments>
		<pubDate>Wed, 02 Dec 2009 17:07:58 +0000</pubDate>
		<dc:creator>justin</dc:creator>
				<category><![CDATA[30 Seconds]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Promotional Spot]]></category>

		<guid isPermaLink="false">http://www.justinmcclure.tv/?p=1218</guid>
		<description><![CDATA[Contracted by CMT. This spot was created on a very short timeline, but every project I work on goes through a vigorous creative process no matter how soon the deadline is. Here's a quick inside peek at some of the steps behind the process. First there are sketches. Then animation boards were created. Then a [...]]]></description>
			<content:encoded><![CDATA[<p>Contracted by <a title="Country Music Television" href="http://www.cmt.com" target="_blank">CMT</a>.</p>
<p align="center"><object classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="720" height="502" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="autoplay" value="false" /><param name="scale" value="tofit" /><param name="src" value="/wp-content/uploads/2009/11/CMT_JustinMcClure_BlackFriday01.mov" /><embed type="video/quicktime" width="720" height="502" src="/wp-content/uploads/2009/11/CMT_JustinMcClure_BlackFriday01.mov" scale="tofit" autoplay="false"></embed></object>
</p>
<p align="center"><object classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="720" height="502" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="autoplay" value="false" /><param name="scale" value="tofit" /><param name="src" value="/wp-content/uploads/2009/11/CMT_JustinMcClure_BlackFriday02.mov" /><embed type="video/quicktime" width="720" height="502" src="/wp-content/uploads/2009/11/CMT_JustinMcClure_BlackFriday02.mov" scale="tofit" autoplay="false"></embed></object>
</p>
<p style="text-align: left;">This spot was created on a very short timeline, but every project I work on goes through a vigorous creative process no matter how soon the deadline is. Here's a quick inside peek at some of the steps behind the process. First there are sketches.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-1263" title="JustinMcClure_CMTSears_Sketches01" src="http://www.justinmcclure.tv/wp-content/uploads/2009/12/JustinMcClure_CMTSears_Sketches01.jpg" alt="JustinMcClure_CMTSears_Sketches01" width="890" height="295" /></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-1264" title="JustinMcClure_CMTSears_Sketches02" src="http://www.justinmcclure.tv/wp-content/uploads/2009/12/JustinMcClure_CMTSears_Sketches02.jpg" alt="JustinMcClure_CMTSears_Sketches02" width="890" height="295" /></p>
<p style="text-align: left;">Then animation boards were created.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-1265" title="JustinMcClure_CMTSears_Styleframes01" src="http://www.justinmcclure.tv/wp-content/uploads/2009/12/JustinMcClure_CMTSears_Styleframes01.jpg" alt="JustinMcClure_CMTSears_Styleframes01" width="890" height="332" /></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-1266" title="JustinMcClure_CMTSears_Styleframes02" src="http://www.justinmcclure.tv/wp-content/uploads/2009/12/JustinMcClure_CMTSears_Styleframes02.jpg" alt="JustinMcClure_CMTSears_Styleframes02" width="890" height="332" /></p>
<p style="text-align: left;">Then a short animatic and finally the animation. Below are several still frames from the final product from above.</p>
<p><img class="alignnone size-full wp-image-1220" title="CMT_BlackFriday_Post01" src="http://www.justinmcclure.tv/wp-content/uploads/2009/11/CMT_BlackFriday_Post01.jpg" alt="CMT_BlackFriday_Post01" width="890" height="299" /></p>
<p><img class="alignnone size-full wp-image-1220" title="CMT_BlackFriday_Post02" src="http://www.justinmcclure.tv/wp-content/uploads/2009/11/CMT_BlackFriday_Post02.jpg" alt="CMT_BlackFriday_Post02" width="890" height="299" /></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>09 CMT Music Awards Promo</title>
		<link>http://www.justinmcclure.tv/featured/cmt-red-carpet-promo</link>
		<comments>http://www.justinmcclure.tv/featured/cmt-red-carpet-promo#comments</comments>
		<pubDate>Tue, 16 Jun 2009 16:00:46 +0000</pubDate>
		<dc:creator>justin</dc:creator>
				<category><![CDATA[30 Seconds]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Promotional Spot]]></category>

		<guid isPermaLink="false">http://www.justinmcclure.com/?p=879</guid>
		<description><![CDATA[Contracted by: CMT. After completing this animation I was able to go to the actual awards show and see the artists perform. While I was there I sat next to Pete Stacker who did the voice over for the promo. A very nice guy, Pete does voice overs for everything from movies to commercials. Check [...]]]></description>
			<content:encoded><![CDATA[<p>Contracted by: <a title="CMT" href="http://www.cmt.com" target="_blank">CMT</a>.</p>
<p align="center"><img class="alignnone size-full wp-image-882" title="cmtpromo_post01" src="http://www.justinmcclure.com/wp-content/uploads/2009/06/cmtpromo_post01.jpg" alt="cmtpromo_post01" width="720" /></p>
<p align="center"><img class="alignnone size-full wp-image-882" title="cmtpromo_post02" src="http://www.justinmcclure.com/wp-content/uploads/2009/06/cmtpromo_post02.jpg" alt="cmtpromo_post02" width="720" /></p>
<p align="center"><img class="alignnone size-full wp-image-882" title="cmtpromo_post03" src="http://www.justinmcclure.com/wp-content/uploads/2009/06/cmtpromo_post03.jpg" alt="cmtpromo_post03" width="720" /></p>
<p align="center"><img class="alignnone size-full wp-image-882" title="cmtpromo_post04" src="http://www.justinmcclure.com/wp-content/uploads/2009/06/cmtpromo_post04.jpg" alt="cmtpromo_post04" width="720" /></p>
<p align="center"><object classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="720" height="486" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="autoplay" value="false" /><param name="scale" value="tofit" /><param name="src" value="/wp-content/uploads/2009/06/JustinMcClure_CMTPromo.mov" /><embed type="video/quicktime" width="720" height="486" src="/wp-content/uploads/2009/06/JustinMcClure_CMTPromo.mov" scale="tofit" autoplay="false"></embed></object></p>
<p>After completing this animation I was able to go to the actual awards show and see the artists perform. While I was there I sat next to Pete Stacker who did the voice over for the promo. A very nice guy, Pete does voice overs for everything from movies to commercials. Check him out and have a listen to his work on <a title="Pete Stacker" href="http://www.petestacker.com/" target="_blank">his website</a>.
</p>
<p style="text-align: center;"><img class="size-full wp-image-899 aligncenter" title="CMTAwards_Pete" src="http://www.justinmcclure.com/wp-content/uploads/2009/06/CMTAwards_Pete.jpg" alt="CMTAwards_Pete" width="750" height="539" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can You Duet</title>
		<link>http://www.justinmcclure.tv/featured/can-you-duet</link>
		<comments>http://www.justinmcclure.tv/featured/can-you-duet#comments</comments>
		<pubDate>Mon, 06 Apr 2009 17:00:38 +0000</pubDate>
		<dc:creator>justin</dc:creator>
				<category><![CDATA[30 Seconds]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Promotional Spot]]></category>
		<category><![CDATA[30]]></category>
		<category><![CDATA[Can]]></category>
		<category><![CDATA[CMT]]></category>
		<category><![CDATA[Duet]]></category>
		<category><![CDATA[Second]]></category>
		<category><![CDATA[Spot]]></category>
		<category><![CDATA[You]]></category>

		<guid isPermaLink="false">http://sandbox.willpracht.net/?p=255</guid>
		<description><![CDATA[Created while working at CMT.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Created while working at <a title="CMT" href="http://www.cmt.com/" target="_blank">CMT</a>.</p>
<p align="center"><object style="width: 640px; height: 432px;" classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="640" height="432" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="autoplay" value="false" /><param name="scale" value="tofit" /><param name="src" value="/wp-content/uploads/2009/03/CMT_JustinMcClure_CanYouDuet.mov" /><embed style="width: 640px; height: 432px;" type="video/quicktime" width="640" height="432" src="/wp-content/uploads/2009/03/CMT_JustinMcClure_CanYouDuet.mov" scale="tofit" autoplay="false"></embed></object></p>
<p><img class="size-full wp-image-256 alignnone" title="cyd_post01" src="/wp-content/uploads/2009/03/cyd_post01.jpg" alt="cyd_post01" /></p>
<p><img class="size-full wp-image-256 aligncenter" title="cyd_post02" src="/wp-content/uploads/2009/03/cyd_post02.jpg" alt="cyd_post02" /></p>
<p><img class="size-full wp-image-256 aligncenter" title="cyd_post03" src="/wp-content/uploads/2009/03/cyd_post03.jpg" alt="cyd_post03" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Born Country</title>
		<link>http://www.justinmcclure.tv/front-page/born-country</link>
		<comments>http://www.justinmcclure.tv/front-page/born-country#comments</comments>
		<pubDate>Fri, 03 Apr 2009 18:51:48 +0000</pubDate>
		<dc:creator>justin</dc:creator>
				<category><![CDATA[30 Seconds]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Born]]></category>
		<category><![CDATA[CMT]]></category>
		<category><![CDATA[Country]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[Motion]]></category>

		<guid isPermaLink="false">http://sandbox.willpracht.net/?p=430</guid>
		<description><![CDATA[Created while working at CMT.]]></description>
			<content:encoded><![CDATA[<p>Created while working at <a title="CMT" href="http://www.cmt.com" target="_blank">CMT</a>.</p>
<p><img class="alignnone size-full wp-image-435" title="borncountry_post01" src="/wp-content/uploads/2009/04/borncountry_post01.jpg" alt="borncountry_post01" width="890" height="298" /></p>
<p><img class="alignnone size-full wp-image-435" title="borncountry_post02" src="/wp-content/uploads/2009/04/borncountry_post02.jpg" alt="borncountry_post02" width="890" height="298" /></p>
<p align="center"><object style="width: 640px; height: 432px;" classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="640" height="432" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="autoplay" value="false" /><param name="scale" value="tofit" /><param name="src" value="/wp-content/uploads/2009/04/justinmcclure_cmt_bc.mov" /><embed style="width: 640px; height: 432px;" type="video/quicktime" width="640" height="432" src="/wp-content/uploads/2009/04/justinmcclure_cmt_bc.mov" scale="tofit" autoplay="false"></embed></object></p>
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